Branding Consistency: Why Fonts and Colors Actually Matter

Fonts, colors, and layout choices aren’t decoration—they’re communication. Your site tells people who you are before they even read a word. And if your branding is all over the place? Confusion, mistrust, and lost customers await.

1. Colors Communicate

Every color evokes a feeling. Too many clashing colors? Your site looks chaotic.

Fix it:

• Stick to 2–3 primary colors

• Use consistent accent colors for buttons and links

  
  

2. Fonts Aren’t Just Pretty

Different fonts scream different vibes. Comic Sans for a serious business? Don’t do it.

Fix it:

• Use 1–2 fonts across your site

• Keep headings, subheadings, and body copy consistent

3. Layouts and Spacing Matter

Alignment, padding, and spacing are subtle cues. A messy layout = untrustworthy site.

Fix it:

• Keep sections and columns aligned

• Use consistent margins and spacing

• Avoid overcrowding

Bottom Line

Consistency builds credibility. Your website doesn’t need to be flashy; it needs to be cohesive. With the right colors, fonts, and layout, you can look professional and confident—without breaking a sweat.

Want a site that actually looks like you mean business? Let’s make it happen.