Why Your Website Isn't Working (And How to Fix It)

Your website should be working for you, not against you. But if it feels like it’s actively trying to make your life harder—slow loading, confusing navigation, or looking more like a digital ghost town than a thriving business hub—don’t panic. You’re not alone, and yes, there’s a fix.

Here’s what’s probably going wrong, and how to get your site back on track.

1. It’s Slow. Really Slow.

If your pages take more than three seconds to load, congratulations: you’re losing customers faster than you can say “buffering.”

Fix it:

• Optimize images before uploading (no one needs a 10MB hero photo).

• Minimize plugins and unnecessary scripts.

• Consider a reliable hosting platform that actually delivers speed.

Pro tip: Google hates slow sites too. Speed isn’t just for humans—it’s for search rankings.

2. Navigation That Makes People Cry

Your site should guide visitors, not confuse them. If people can’t figure out where to go, they’ll leave.

Fix it:

• Keep menus simple and intuitive.

• Limit top-level navigation to 4–6 items.

• Include clear calls-to-action on every page.

Remember: if your mom can’t figure it out in 10 seconds, your customers won’t either.

3. Outdated or Inconsistent Branding

Fonts, colors, and layout inconsistencies scream amateur hour. Even if your content is amazing, a messy look kills credibility.

Fix it:

• Choose 1–2 primary fonts and stick to them.

• Pick a consistent color palette for headers, buttons, and links.

• Make sure spacing and alignment are uniform across pages.

A cohesive brand makes people trust you before they even read a word.

4. No Clear Goal or Call-to-Action

What do you want people to do on your site? Call you? Book a service? Buy something? If it’s not obvious, you’re losing opportunities.

Fix it:

• Each page should have a primary goal.

• Use buttons with action words: “Work With Us,” “Book Now,” “Start Here.”

• Don’t bury your CTA in a paragraph—make it pop.

Your website should guide, not guess.

5. Not Mobile-Friendly

Over half of all web traffic comes from phones. If your site looks great on desktop but terrible on mobile, you’re alienating a huge chunk of your audience.

Fix it:

• Test on multiple devices before launch.

• Prioritize readable fonts, tappable buttons, and vertical-friendly layouts.

• Avoid clutter; simplicity wins.

6. SEO Is Nonexistent

If Google can’t find you, neither can your customers. Without basic search engine optimization, your site is basically invisible.

Fix it:

• Include descriptive page titles and meta descriptions.

• Use headers (H1, H2) strategically for content hierarchy.

• Add alt text to images.

• Target 1–2 keywords per page naturally.

Even small tweaks can make a huge difference in discoverability.

The Bottom Line

A website isn’t just a pretty online business card—it’s a tool that should attract, engage, and convert your ideal customers.

If your site isn’t doing that, it’s not you. It’s the design, structure, or strategy. The good news? Every issue above has a fix, and you don’t have to figure it all out alone.

Ready to make your website actually work? Work With Us!